On March 15th and 16th, 2025, Botafogo beach hosted the Orla Festival , an event that celebrates the essence of Rio’s culture, bringing together brands, artists and unique experiences by the sea. Balneah , a new reference in sophisticated beachwear, was present at this special edition, bringing an exclusive activation to present its first collection, “Tudo que se veja é mar” (All you see is the sea) , to the public.

A Balneah experience in the heart of Rio

Balneah’s space at the festival was carefully designed to reflect the brand’s identity: sophistication, comfort and an elevated beach lifestyle. With an elegant lounge, visitors were able to feel the fabric of the pieces, which combine premium fabrics, impeccable cuts and timeless design.

Launch Collection Highlights

Balneah's first collection, "Everything you see is the sea" , presented at the Orla Festival, features a special curation of bikinis, swimsuits and beachwear that reflect the sophisticated lifestyle of women from Rio. Highlights include pieces with minimalist cuts, a neutral color palette and technological fabrics that provide comfort and durability.

https://cdn.shopify.com/videos/c/o/v/ddbee5050c24446a9806dd81c29d7588.mp4

Every detail was designed to meet the needs of a demanding audience, who value not only aesthetics, but also the quality and sustainability of products.

Connecting with the public and next steps

Participation in the Orla Festival was a milestone for Balneah, consolidating the brand in the premium beachwear scene and allowing a direct connection with the public. The event served as a thermometer to understand consumer preferences and reinforce the brand's mission of offering elegance and authenticity to those who live summer intensely.

With the excellent reception, Balneah is already preparing for new launches and future activations, always with the commitment to take Rio beachwear to a new level.

If you missed this unique experience, stay tuned! Our pieces will soon be available in the online store and at exclusive events. Follow Balneah on social media and immerse yourself in this world of beach sophistication.